Born from the idea of giving a new story to materials that has already had a life, U Roads shoes try, successfully in our opinion, to marry the “Be yourself” philosophy with style. U Roads was officially recognized by the United Nations Environment program for its efforts in recycling: the use of recycled materials, in their case old tires from trucks used to make shoe soles, to improve the reduction of pollution in our planet. But the U Roads’ idea evolved in a whole collection of comfortable shoes, with a cool fashion attitude.
Three are the lines of the new U Roads collection, designed by Bruno Bordese, three different ways to express an exclusive concept. Active is the vintage soul of U Roads, the shoes remind us of the running sneakers of the late seventies, Strong is the working side of the collection, with its boots, Urban is inspired by the driver appeal, the used materials find in unusual colours, orange, musk green and purple, a trendy look.
Each single pair of U Roads shoes is meticulously constructed by hand, each pair is unique and precious, just like yourself!
Written by: Italian Spy (Stefano Guerrini)