After taking time off to explore his passion for photography (
www.traverrains.com), Heatherette’s former cofounder and creative director,
Traver Rains, is excited to introduce his new label,
T. Rains. His collection, The Men’s Room, is a series of racy silkscreened t-shirts, tanks, and hoodies sold exclusively online at
www.t-rains.com. Traver presents a wearable and affordable collection reminiscent of both his western roots and the pop art of the 60’s.
“My idea with this collection is to cross pollinate photography and tees – each tends to inspire the other. The cowboy thing is obvious, but I also felt like adding some sex and roughness to it – both in images and design,” says Rains. “I’m going for conversation pieces – something to attract a bit of attention.”
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T-Rains