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November 15, 2009

BMW Goes Balls-Out for 5 Series Teaser Spot

Newbmw5

This teaser spot for BMW's redesigned 5 Series is subtle, beautiful and surprisingly shot right in the automaker's own museum without CGI trickery. It was created using the BMW Museum's kinetic sculpture installation in Munich, an exhibit designed by Berlin agency Art + Com and awarded best of show at the One Show Design awards earlier this year. To see more than just a silhouette of the new sedan, you'll need to wait until Nov. 23, when BMW will broadcast the unveiling live on BMW.tv. source: adweek

Posted at 04:52 PM in On the Move |

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