After taking time off to explore his passion for photography (www.traverrains.com), Heatherette’s former cofounder and creative director, Traver Rains, is excited to introduce his new label, T. Rains. His collection, The Men’s Room, is a series of racy silkscreened t-shirts, tanks, and hoodies sold exclusively online at www.t-rains.com. Traver presents a wearable and affordable collection reminiscent of both his western roots and the pop art of the 60’s.
“My idea with this collection is to cross pollinate photography and tees – each tends to inspire the other. The cowboy thing is obvious, but I also felt like adding some sex and roughness to it – both in images and design,” says Rains. “I’m going for conversation pieces – something to attract a bit of attention.”
+ T-Rains
Comments