Even though water might be naked, sometimes it wants to get dressed up. Renowned fashion designer, Jean-Paul Gautier – the man who put Madonna in iconic cone-shaped bustiers – will be dressing the French mineral water brand, Evian for the October 2008 Fashion Week in Paris.
Gaultier’s Evian bottle design is simple and elegant, stamped with his trademark typeface. And there are actually two different design versions - Prêt-a-Porter and Haute Couture.
But, he’s not the first designer to do this: Christian Lacroix also designed a bottle for Evian in early 2008, to dazzling effect.
Once Gaultier’s bottle is introduced in Paris, the Haute Couture bottle collection will be sold at auctions around the world and all the funds raised from the auctions will go to the RAMSAR organization, which aims to protect the earth’s water resources.
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