Sportswear brand adidas has oppened its largest Sport Performance Store in the world on the Champs-Elysées in Paris, France, one of the most prominent and liveliest shopping areas in Europe.
On 22, Avenue des Champs-Elysées, the 1,750m² store, which occupies two floors, encompasses the complete adidas Sport Performance range, including adidas by Stella McCartney.
As the first of its kind, the store as also featuring the adidas “mi Innovation Center”, offering consumers customization in technology, style and design using high-tech instruments such as infra-red technologies and commands generated by gesture translation. French football star Zinedine Zidane was there on the opening day.
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