When the Portuguese first set foot on Brazilian soil, the native fashion was quite bare and raw. Five hundred years later, there is not much left of it. Building on its origins fashion in Brazil is becoming more and more occidental.
Brazilians like color....popular solid colours are brown, blues, orange, and raw hues as well as purple and green. Brazilians like T-shirts, they like well fitting clothes (hence the success of elastic fibres, such as lycra) and, more than any other people in the world, they like jeans. Perhaps because Brazil is a country with a young population, jeans have been universally adopted, and with time have become a kind of national uniform, regardless of age, sex or economic status. Jeans are worn from morning to night, and denim is used for shorts, bermudas, trousers, skirts and jackets, and worn on the beach or in the city, with sandals, over swimming costumes or with blazer and tie.
Established in 1996 with the goal of putting Brazil on the fashion map, Sao Paolo Fashion Week had become the spring board for a lot of young designers to enter into the fashion scene.
During the seven days, besides national and most famous Brazilian griffes, the organizers have choosen new stylists to take part of this edition of the SPFW: Érica Ikezili, Fábia Bercsek, Gisele Nasser, Samuel Cirnansck, Lourdinha Noyama and Neon.
Brazilians like colour....popular solid colors are brown, blues, orange, and raw hues as well as purple and green. But this year there is one color that dominates: Brown. We have even noticed a complete absence of color at ZOOMP show.
There are three names that you should memorize this year: Alexandre Herchcovitch, Mario Queiroz and V.Rom . The Sao Paolo Fashion Week was closed with Cavalera's collection and it's Baroque inspired street-wear.
For more on Brazilian fashion please visit : Made in Brazil .
Photos: Collection 2005 by Alexander Herchcovitch
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