Men’s Health, the largest men’s lifestyle magazine brand in the world, today announced that a digital edition of the publication designed exclusively for the Apple iPad will be available for purchase when the highly anticipated device goes on sale tomorrow. The release makes Men’s Health one of the first consumer magazines to enter the iPad market. The April issue of the magazine, complete with a host of multimedia and interactive content, will be available for download in the Apple iTunes store for $4.99 and will be followed by the May issue, available by April 20th. iPad users will also be able to download for free 12 pages of handpicked content from the April issue as a preview.
In addition to the health, fitness and lifestyle tips and in-depth feature stories Men’s Health readers have come to rely on from the print edition of the magazine, the iPad app will present users with a highly interactive experience – including real-time polls, increased social networking capabilities with Twitter and Facebook, audio-narrated slide shows, and photo galleries of bonus content. The Men’s Health iPad app is also set to incorporate full-screen, high-definition video footage from behind the scenes of Men’s Health cover shoots.
“When you have a brand as strong as Men’s Health, you have to let the content do the talking,” said Men’s Health Brand Editor, Matt Bean. “Our model—the free newsstand preview, with an in-app purchase option—does just that, while creating a natural opportunity for sponsor integration that never existed before. We won’t just be offering monthly issues using this approach, either. We’ll be able to provide everything from a training guide to a gift subscription to a compilation of recipes.”
“We’ve learned from our experience developing for the iPhone and iPod touch, and have taken full advantage of this new medium,” said David Zinczenko, SVP/Editor-in-Chief of Men’s Health. “Our iPad products will be some of the most robust and well-rounded in the marketplace yet.” Zinczenko also said that Women’s Health will be available on the iPad as of its May issue.