Marketing is everywhere but we always love to point out the original concepts like this campaign by Volkswagen. For the launch of it's new car they have redecorated a hotel in Copenhagen by 30 renowned designers and graphic artists. There are 61 amazing rooms... You choose. // Project Fox
Room 309: Clubs - The Secret Place
The goal of the Hotel FOX was to create a hotel for the „young urban traveler“. A hotel – a meeting point for people with various backgrounds anyway – was the perfect ‚playground’ for the project. The owners of the hotel formerly known as Park Hotel in downtown Copenhagen made newly renovated white rooms available, creating space for the unusual concepts of the artists.
Room 215: Highlights
Room 504: Boxing