UNCONDITIONAL launched in A/W 2003; Autumn / Winter 2005 is its’ fifth season. The brand has established its’ own feeling of a modern elegance with pieces that are uncompromising in their attention to detail and high quality fabrications. Clean, strong silhouettes are formed from pieces that are on first impression sometimes quite basic or classic yet have very contemporary details, attitude and proportion. The collection has enjoyed one of the most successful launches of modern times, and now has 50 international stockists. Its first season saw the collection bought by Harrods to be placed alongside Dior and Helmut Lang.
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