Reebok has announced that the company is not going to renew the contract with tennis superstar Andy Roddick who had been a brand ambassador for the past five years. Roddick’s departure as a Reebok endorsed athlete is amicable, though no reason was given except that it was a business decision.
But there is already another contract for the star with Lacoste. Lacoste whose history reads like the annals of tennis itself has signed a 5-year partnership with the #4 seed at INDESIT ATP (Association of Tennis Professionals) for the ongoing 2005 race. Known for his charismatic personal style and armed with a 140mph serve, the young athlete has engaged a new generation of tennis fans and reenergized a sport that was looking for a new icon. Source: Fashion Windows