Giorgio Armani made his name by forging a fashion for relaxed formality but now he's bucking the trend and taking on the French at the most intricate end of elegance by launching his first haute couture show in Paris. The "Giorgio Armani Atelier" collection will show off-calendar to 300 guests during haute couture week in January. While some fashion pundits see trends turning casual, Armani's sleek suits and elegant evening gowns are already well ensconced in the wardrobes of the handful of men & women who will always dress up.

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